Full-service, hands-on consulting · Dubai

We expand brands, distribute products and build businesses.

We plan, structure and implement. Dubai is your launch platform and showcase: your brand lands here, is seen by buyers and partners from every region, and from here we take your business anywhere in the world.

ExpandME Global Partners

Dubai is where the world comes to buy, sell and invest. We use it as the launch platform and showcase for your brand, then take your business to wherever its next market is.

3fronts under one mandate
2/3*of the world's population within an 8-hour flight
UTC+4one working day with Europe and Asia
3working languages: Portuguese, English, Italian

* Figure commonly cited by the Government of Dubai.

What we do

Three fronts. One partner on the ground.

A full-service, hands-on consulting firm. The team that plans is the team that implements, on every front.

01

Expand brands

Market study, entry model and brand protection before the brand travels. Then the launch, with positioning adapted to each market.

  • Market entry strategy
  • Franchise, licensing and joint ventures
  • Trademark protection
  • Market test at The Coolrator, DIFC
02

Distribute products

Import, registration, customs and the right distributors and retailers. We manage the path from the factory to the point of sale.

  • Product registration and compliance
  • Customs and logistics
  • Distributor and retail partners
  • Marketplaces and e-commerce
03

Build businesses

Business plan, local partners, team, processes and controllership. We implement the business with you and stay until it runs on its own.

  • Business planning and modelling
  • Local partners and joint ventures
  • Processes, team and controllership
  • Growth into new markets
Why Dubai

Launch here. Be seen here. Expand from here.

Launch platform

A credible base

A base the international market trusts, with stable rules, a currency pegged to the dollar and capital from every region.

Showcase

Seen by the world

Buyers, distributors, investors and travellers from every region pass through Dubai. Your brand is tested and seen before it enters each market.

Expansion

Anywhere next

From this base we take the business to the Gulf, South Asia, Asia-Pacific, China, Europe and Latin America, with one desk running the structure and the partners.

The Gate, DIFC · Dubai
Test the market first

The Coolrator, our concept store in DIFC.

The Coolrator is our concept store with Brazilian curation at Gate Avenue, DIFC. Retail brands use it to test the Dubai market with a low-cost operation and little commitment.

It is the best way to adjust products, mix and storytelling with real customers, and to prepare your brand to conquer the world.

Your own store
The Coolrator
Commitment
Multi-year lease
Short, renewable terms
Set-up
Licence, fit-out, deposit, hiring
Store and trained team ready
Investment
High and up front
Low, tied to sales
Learning
On your own
With a curation team, from day one

What you adjust before going global

Product

Which pieces sell, which sizes fit and what the local customer expects.

Mix

The right assortment and depth of stock for the market.

Price

Prices built for the new market, not converted from home.

Storytelling

How the brand tells its story to an international audience.

Markets

Any origin. Any destination.

Wherever the brand comes from and wherever it needs to go, the route runs through Dubai. Gulf companies use the same route in reverse to reach Brazil and Latin America.

Where our clients come from

  • Latin America
  • Europe
  • North America
  • The Gulf
  • Asia
  • Africa

Where we take them

  • UAE and the GCC
  • South Asia
  • Asia-Pacific
  • China
  • Europe
  • Brazil and Latin America
Brazil

Brazil, in both directions.

Brazil is the largest consumer market in Latin America and one of the most complex to operate in. We have a relevant track record on both sides of the route.

Into Brazil

Bringing brands to Brazil

We take international and Gulf brands into Brazil: entry model, import, tax structure, distribution, retail and shopping centre leases.

Out of Brazil

Taking Brazilian brands global

We internationalise Brazilian brands, using Dubai as the launch platform and showcase for the Gulf, Asia and the rest of the world.

Approach

We plan. We structure. We implement.

Three stages, each with a defined output. We do not stop at the plan: the same team takes it into operation.

01

Plan

Market study, feasibility, entry model and a business plan with numbers you can defend.

02

Structure

Contracts, partners, regulatory approvals, tax flow and the operating model.

03

Implement

Distribution, retail, brand launch and day-to-day operation, run on the ground with you.

ExpandME Offices, Masdar City, Abu Dhabi
About us

A full-service, hands-on consulting firm.

ExpandME Global Partners is headquartered in Masdar City, Abu Dhabi, with business activity in Dubai. We plan, structure and implement international expansion with the same team, from the first study to the day-to-day operation.

Our partners combine business law, tax structuring and retail operations. We sit on the client's side of the table, take decisions with them and stay on the ground until the business runs on its own.

Full service
Strategy, structure, distribution and operation under one mandate.
Hands-on
We work inside your operation, not from a report.
One team
The people who plan are the people who implement.
Contact

Where should your brand be next?

Tell us where your business is today and where it should go. We reply to arrange an introductory meeting in Dubai or online.

cs@expandme.ae
We reply within two working days.